about us
WHO I AM
OUR STORY
I’m Robin Frost, and You Matter Recruitment was created after 20 years working inside the UK telecoms industry — not as a recruiter, but as a sales professional, sales manager, and employer.
I’ve carried a quota. I’ve managed territories. I’ve built and led high‑performing sales teams. I’ve hired top performers and coached them to exceed targets year after year.
I’ve watched the industry evolve — from PBX and ISDN to cloud communications, VoIP, and unified solutions. Technologies have changed, expectations have changed, and the skills required to succeed in telecoms sales have changed with them.
But one thing has always stayed the same: finding genuinely talented telecoms salespeople is hard.
That’s why I founded You Matter Recruitment — to use two decades of hands‑on telecoms experience to connect the right people with the right opportunities, without the guesswork or generic approach of traditional recruitment.
WE ARE DIFFERENT
WHAT MAKES US DIFFERENT?
My Expertise
I specialise exclusively in telecoms sales recruitment for the SME sector — hosted phone systems, VoIP, unified communications, connectivity, and related solutions. This narrow focus, combined with 20 years of actually doing the job, means I know exactly what good looks like.
I understand the products, the sales cycle, the objections, the targets, and the pressure. I know the difference between someone who can talk the talk and someone who can deliver.
My Approach
I use every tool available — job boards, LinkedIn, industry networks, and direct outreach — but the real value comes from my experience. I apply the same hiring standards I used when building my own teams:
QUALITY OVER QUANTITY, EVERY TIME
Every candidate is assessed for technical understanding, sales ability, and cultural fit. No guesswork. No box‑ticking. No time‑wasters.
WHY US
WHY YOU MATTER RECRUITMENT?
I've Done the Job
I’ve been a telecoms sales rep. I’ve carried quotas, made cold calls, handled objections, and closed deals. I know what makes a great salesperson because I’ve been one.
I've Hired for the Job
I’ve built and managed successful sales teams. I know what questions to ask, what red flags to look for, and what traits predict long‑term success — because I’ve hired for these roles myself.
I Speak the Language
PBX, SIP, hosted vs on‑prem, Teams integration, connectivity, leasing — I understand it all because I’ve sold it, supported it, and hired people to sell it.
No Time Wasters
Employers see only qualified, relevant candidates.
Candidates see only genuine, suitable opportunities.
I respect everyone’s time because I know how valuable it is in this industry.
WHAT DRIVES ME
OUR VALUES
Honesty
I’ll always be upfront — whether that’s about expectations, market conditions, or whether I’m the right person to help. Two decades in telecoms means I know what’s realistic.
Quality
I’d rather make one excellent placement than three mediocre ones. My reputation depends on getting it right, not sending CVs.
Expertise
Twenty years in telecoms sales — doing the job, managing teams, and hiring talent — means I know what works and what doesn’t.
Results
I measure success by placements that stick, not by volume or speed. Long‑term fit matters more than short‑term wins.
WHERE I WORK
UK COVERAGE
London & South East | Devon & Cornwall | Birmingham | Cardiff | Swansea | Norwich | Leicester | Manchester | Liverpool | Newcastle | Glasgow | Edinburgh
I recruit for office based, remote, and hybrid telecoms sales roles across the UK.
CHOOSE YOUR NEXT STEP
Whether you’re hiring or job‑seeking, everything we do is built around supporting your goals.
Choose the path that shows you how.